دانلود فایل

فروشگاه فایل و پاور پوینت آماده

پاور پوینت (اسلاید) General bank management marketing for bankers

پاور پوینت (اسلاید) General bank management marketing for bankers  با سلام

فایل General bank management marketing for bankers یک پاورپوینت بسیار عالی در 63 اسلاید می باشد این PowerPoint بر اساس استاندارد های اصلی طراحی پاورپوینت آماده و تنظیم شده است؛ این فایل دارای طراحی بسیار عالی و چشم نواز می باشد.
شما با استفاده ازاین پاورپوینت میتوانید یک ارائه بسیارعالی و با شکوهی داشته باشید و همه حاضرین با اشتیاق به مطالب شما گوش خواهند داد.

لطفا نگران مطالب داخل پاورپوینت نباشید، مطالب داخل اسلاید ها بسیار ساده و قابل درک برای شما می باشد، ما عالی بودن این فایل رو تضمین می کنیم.



محتواب برخی از اسلاید ها :


توجه داشته باشید هرگونه بهم ریختگی در متن زیر در اثر کپی کردن از پاورپوینت می باشد و در فایل پاورپوینت اصلی هیچ اشکال و به هم ریختگی وجود ندارد

4

Marketing = Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

5

Simple Marketing SystemGoods/servicesMoneyInformation

6

Marketing = Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over.
Marketing is all about creating a pull, sales is all about push.
Marketing is all about managing the four P’s –
product
price
place
promotion

7

The 4 Ps & 4CsMarketing
MixCustomer
SolutionCustomer
CostCommunicationConvenience

8

Difference Between - Sales & Marketing Salestrying to get the customer to want what the company produces
Marketing trying to get the company produce what the customer wants

9

Scope – What do we marketGoods
Services
Events
Experiences
Personalities
Place
Organizations
Properties
Information
Ideas and concepts

10

Core Concepts of MarketingBased on :
Needs, Wants, Desires / demand
Products, Utility, Value & Satisfaction
Exchange, Transactions & Relationships
Markets, Marketing & Marketers.

11

Core Concepts of Marketing

12

Core Concepts of MarketingNeed – food ( is a must )
Want – Pizza, Burger, French fry's ( translation of a need as per our experience )
Demand – Burger ( translation of a want as per our willingness and ability to buy )
Desire – Have a Burger in a five star hotel

13

In order to understand Marketing let us begin with the Marketing Triangle

14

Who is a Customer
Anyone who is in the market looking at a product / service for attention, acquisition, use or consumption that satisfies a want or a needCUSTOMER IS . . . . .

15

Customer –CUSTOMER has needs, wants, demands and desires
Understanding these needs is starting point of the entire marketing
These needs, wants …… arise within a framework or an ecosystem
Understanding both the needs and the ecosystem is the starting point of a long term relationship

16

How Do Consumers Choose Among Products & ServicesValue - the value or benefits the customers gain from using the product versus the cost of obtaining the product.
Satisfaction - Based on a comparison of performance and expectations.
Performance > Expectations => Satisfaction
Performance < Expectations => Dissatisfaction

17

Customers - Problem Solution As a priority , we must bring to our customers “WHAT THEY NEED”
We must be in a position to UNDERSTAND their problems
Or in a new situation to give them a chance to AVOID the problems

18

Customer looks for ValueValue = Benefit / Cost
Benefit = Functional Benefit + Emotional Benefit
Cost = Monetary Cost + Time Cost + Energy Cost + Psychic Cost

19

Analysis Of CompetitionWho are your competitors
What are their strengths and weaknesses
What have been their strategies
How are they likely to respond to your Marketing plan

20

Strategic MarketingStrategic marketing management is concerned with how we will create value for the customer
Asks two main questions
What is the organization’s main activity at a particular time – Customer Value
What are its primary goals and how will these be achieved – how will this value be delivered

21

Strategic PlanningStrategic Planning is the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities.

Also called Strategic Management Process
All organizations have this
Can be Formal or Informal

22

The Strategic-Planning, Implementation, and Control Process

23

Business Strategic-Planning ProcessExternal environment
(Opportunity &
Threat analysis)Internal Environment
(Strength/ Weakness analysis)Goal FormulationBusiness Mission

24

Strategy FormulationEnvironmental AnalysisInternal Analysis
Competitor
Customer
Supplier
Regulatory
Social/ Political
Technology Know-How
Manufacturing Know-How
Marketing Know-How
Distribution Know-HowLogisticsStrength & WeaknessesIdentity Core CompetenciesOpportunities & ThreatsIdentify opportunityFit internal Competencies with external opportunitiesFirm Strategies

25

The Marketing PlanA written document that acts as a guidebook of marketing activities for the marketing manager

26

CONTENTS of MARKETING PLAN Business Mission Statement
Objectives
Situation Analysis (SWOT)
Marketing Strategy
Target Market Strategy
Marketing Mix
Positioning
Product
Promotion
Price
Place – Distribution
People
Process
Implementation, Evaluation and Control

27

The Marketing ProcessTarget Market StrategyMarketing StrategyProductPromotionPlace/DistributionPriceMarketing Mix

Marketing Environment

29

Why a product like radio declined and now once again emerging as an entertainment medium

30

What Were the Drivers of This Change Technology
Government policy
Other media substitutes

31

Why Market Leaders Suffered HMT vs. Titan
HLL vs. Nirma
Bajaj vs. Honda
Dot.com boom, then bust and now resurgence
Market leadership today cannot be taken for granted.New and more efficient companies are able to upstage leaders in a much shorter period.

32

Factors Influencing Company’s Marketing Strategy

33

External Marketing EnvironmentPhysical / Natural

34

The macro-environmentis the assessment of the external forces that act upon the firm and its customers, that create threats & opportunities

35

P r o d u c t

36

Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need Product is . . . . .

37

Types of Products

38

Product Items, Lines, and Mixes

39

Product MixWidth – how many product lines a company has
Length – how many products are there in a product line
Depth – how many variants of each product exist within a product line
Consistency – how closely related the product lines are in end use

40

Gillette’s Product Lines & Mix لطفا در خرید این فایل تردید نکنید
روی دکمه پرداخت در زیر کلیک کنید

پرداخت اینترنتی - دانلود سریع - اطمینان از خرید

پرداخت هزینه و دریافت فایل

مبلغ قابل پرداخت 1,575 تومان
نمایش لینک دانلود پس از پرداخت هزینه
ایمیل
موبایل
کمک مالی به ایتام و کودکان بی سرپرست

درصورتیکه برای خرید اینترنتی نیاز به راهنمایی دارید اینجا کلیک کنید


فایل هایی که پس از پرداخت می توانید دانلود کنید

نام فایلحجم فایل
4727_2000690_1433.zip2 MB